The Disadvantages of Radio Advertising

When it comes to radio, there are two times that just bout everyone is tuned it, the morning and evening commute. These are the two times that you will see the most turn around for your radio ad. However, there are only so many spots to go around, and you can end up paying a hefty price to land one on a well listened to station.

   It is no secret that just about everyone changes the station when the commercial begin. There are so many other stations that are still playing music that it can be very difficult to get people to stay tuned in long enough to hear your advertisement. This is easily one of the biggest downfalls of radio advertising.

Not all products and services are suited for radio advertisements. If you are trying to sell your new shoe designs, it can be very difficult to do so without a visual representation, which is completely impossible with radio.

Important Facts About Radio Advertising

Radio is considered the only true mobile medium for advertising.

From 1922 to 1971 you could not listen to the radio in the United Kingdom with a radio license.

James Clark Maxwell predicted the development and use of radio in the late 1800’s.

Radio was originally called wireless telegraphy.

.