First of all advertisement plays a significant
role in the economic, social and political development of the country by
influencing the activities of the public’s in commodities exchange and trading
activities. It also makes significance contributions to establishing health
market relations ship competition in the market environment.
It also consists of the rights, rules and
regulations that may harm the rights, duties and interests of the peoples, company’s,
institutions, enterprises and the impacts of the image of the country. It is necessary
to clearly define the rights, duties and obligations of advertising agents all
Ethiopian advertising profetionalists are looks females as inferior than male
in that political, social and economical aspects and that all activities that
females are less participants.
The females do not permit to show their
bodies in the media that are un ethical behaviors and dressing styles. This
types of styles are not peculate the customers because the customers watch the
media timely and daily to get information and also to get strength and weakness
of the cultures, believes, values, norms this all are related to the society.
If the females are show their body in the advertisement the customers think
that sexual harassments. In Ethiopian cultures, norms, values, believes and in
society this types of actions are not habitual.
In 21 century all advertisements are shown in
the European styles because of the intercultural exchanges and modernizations
are also discriminate or extinct the domestic or indigenous cultures, values,
norms, religious, economics, politics and social aspects. we all fight against
un ethical, un usual types or styles of dressing, un religious aspects and so
on. we Ethiopians have our own cultures, believes, languages, norms, values,
and we are the owners of economical, resources, social relations ship and our
own political aspects. we are rich in resource, raw materials and all things.
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