The advantages and disadvantages of billboards advertisement

      

Billboards are the primary forms of outdoor advertising in many rural areas and also urban areas. Businesses often look to find new ways to advertise and promote their products and services. Effective advertising methods vary among different types of businesses and industries, so there is not just one right way. To find out if billboard advertising is the right for your businesses.

          Advantages of billboard advertisement; since billboards are generally placed along highways and busy streets you will be guaranteed that people will see your advertising. Many people travel l the same route repeatedly. Such as with their commute to work each day. This means that the people will see the billboards regularly which make it more likely to stick in their minds. You feel it the most impacts and influences.

          Disadvantages of billboard advertisement; according to marketing scoop on average. A person will see the billboard for about two to three seconds . This means that you will need to keep the messages short and to the points. Billboards do better when they focus more on images than texts or words. And also billboards are often seen peoples on driving and taxi travelers. Since they are in motion. It makes it difficult for them to read. Therefore any text written on the billboards must be bold and large enough for them to read easily. Starting small businesses is a challenging on creating quality services and products that will add values to the lives of their target costumers.

           In general billboard advertising less conducive to businesses that frequently change their advertising campaigns on a weekly or monthly basis. Billboard advertising works better for over all the businesses and the brands that advertising than it does for temporarily special supplies and sales.    

Influencing of Females or Women & Ethiopian Advertisement

      

 First of all advertisement plays a significant role in the economic, social and political development of the country by influencing the activities of the public’s in commodities exchange and trading activities. It also makes significance contributions to establishing health market relations ship competition in the market environment.

      It also consists of the rights, rules and regulations that may harm the rights, duties and interests of the peoples, company’s, institutions, enterprises and the impacts of the image of the country. It is necessary to clearly define the rights, duties and obligations of advertising agents all Ethiopian advertising profetionalists are looks females as inferior than male in that political, social and economical aspects and that all activities that females are less participants.

        The females do not permit to show their bodies in the media that are un ethical behaviors and dressing styles. This types of styles are not peculate the customers because the customers watch the media timely and daily to get information and also to get strength and weakness of the cultures, believes, values, norms this all are related to the society. If the females are show their body in the advertisement the customers think that sexual harassments. In Ethiopian cultures, norms, values, believes and in society this types of actions are not habitual.

          In 21 century all advertisements are shown in the European styles because of the intercultural exchanges and modernizations are also discriminate or extinct the domestic or indigenous cultures, values, norms, religious, economics, politics and social aspects. we all fight against un ethical, un usual types or styles of dressing, un religious aspects and so on. we Ethiopians have our own cultures, believes, languages, norms, values, and we are the owners of economical, resources, social relations ship and our own political aspects. we are rich in resource, raw materials and all things.

Ethiopian Advertising & Alcohol drinking

          
               In our cultures, norms, believes & values families as well as parents didn't like to watch any advertising of alcoholic drinking in television. Alcoholic advertising & marketing have a negative significant impacts on the youth, young, adult while in decision to drinking. In many factors may influenced or forced to encourage the under age person's drinking with them are friends, peers, parents, families & the media that the reason to believe the alcoholic advertising plays a great role.      

         Alcohol adverting controls the mind of families, friends, parents, communties,and peers have a large factors or impacts on the youth or young decision to drink. As we know real & clear alcoholic advertising & marketing shows that have also a signficant effect by influencing or forcing youthes, friends, peers, youngs & adults changes their behavior or control the minds of the people to fail in addictions. 
              
          The alcoholic advertising expectations & attitudes or helping to create An environment that promotes under age drinking. Those peoples who watch or viewed more television programs containing alcoholic commercials more or less to drink beer, wine & liquor or to drink two or more on at one occasions during the month.
        
           Alcoholic advertising that are beers, wine & liquor cocessions at sports or music events or during a festival time to annouce jo predicted frenpuecy of drinking. This all are to encourage school marchandise at ownerships of associated with increased likelihood of having interesting to drinking. In generally i concluded that greatet exposure to alcoholic adveritising contributes to an increase in drinking among that teenage or underage youth, adult & young specifically fo additional advertising a young person saw that spent their moneys alcoholic drinkingan

Public Relations & Its History

     most peoples consider the communications of the publicity, society, community, etc. In the past few years ago there were an interest of people to communicate each other . Public relations communication have been increased the interests or feelings of the people to time to time. In the history of public relations of conference & growth based on research & development of technological advancements around all over the world.
         
           Public relations are practiced in many different ways. So where & when did public relations start? First public relations are like events, actions, processes or any activities that are related to the public s. Public relations communicating, negotiating, propaganda & promoting satisfied the diplomacy of the countries. 
              
        Secondly when the public relations appeared in several ways public relations to appeared in the early public relations experience were communicating & living together , hunting together, growing crops & also living to with the sharing ideas & information. Public relations developed through time to time because of the behavioral change the developmental of technology. Public relations helps to the public s to develop the incomes & growth rates of the country & maintain mutual understanding. But also create awareness about the public .
             
        Most of the people have negative image because they are look for the public relations as propaganda . Actually public relations works all over the world without rules & regulations . The peoples of public relations practitioners work their job without training & educations, experience, performance. Public relations are the back bone of all other flied.
         
           As we deal with the name relations means the relationship between human beings & its contact or creating maintain mutual understanding etc. In general public relations the back bone of all the country or & all over the world . 

           

     የ"Axe" ማስታወቂያ ይዘት በኢትዮጵያ
 የ"axe" ማስታወቂያ በኢትዮጵያ ሲተዋወቅ የጎደለው ነገር ምንድን ነው? በመጀመሪያ የማስታወቂያውን አቀራረብ ስንመለከት አንድ ወንድ ሲደመር አንድ "axe" ዶድራንት የምናገኘው አሉታዊ የሆነ ውጤት ማለትም አንድ ወንድና ሁለት ሴቶችን እናገኛለን። 
        
          ይህ ደግሞ የሴቶችን ከወንዶች ያላቸውን የእኩልነት መብትና ተገዥነታቸው ለወንዶች እንደሆኑ በግልፅ ያሳያል። ወንዶች ይህን ዶድራንት ሲጠቀሙ አበባ እንደምትቀዋ ንብ ተሰብስበው መጠው ወንዱን ሲከቡት ይስተዋላል። ይህ ማለት በዋናነት ማስታወቂያው ሲሰራ ምርቱ ለወንዶች ብቻ የሚያገለግል ሆኖ የቀረበና በአብዛኛው ለወጣት ወንዶች ብቻ የሚያገለግል ምርት እንደሆነ በግልፅ ያሳያል።
       
        ይህ አይነቱ የማስታወቂያ አቀራረብ ዘዴ ምርትን ወይም አገልግሎትን ለመሸጥ ሳይሆን ዝም ብሎ ብቻ ምርቱ ለገቢያ መቅረቡን ብቻ የሚያሳይ ነው። በዚህ ማስታወቂያ ሴቶችን የተጠቀሙባቸው እንደ ምርት አስተዋዋቂ ሳይሆን ለፆታዊ ስሜት ያላቸውን ድክመት የሚያሳይ ነው። ሴቶች በአጠቃላይ የ"axe"ን ዶድራንት የመግዛት አላማ አይኖራቸውም ምክኒያቱም ይህ ማስታወቂያ የሴቶችን ገላ ወይም ማንነት በምርቱ ወይም በአገልግሎቱ የመቀየርና ሴቶችን እንደ ቁሳቁስ የመቁጠር አላማ አለው።

          ማስታወቂያ ሲቀርብ በዋናነት የህብረተሰቡን ማንነት ባህል፣ቋንቋ፣አለባበስና ሌሎች ከህብረተሰቡ ጋር ተዛማጅ የሆኑማለም ሀይማኖታዊና ታሪካዊ ሂደቶች ላይ ተዛማጅነት ያለው ነገር ቢሆን ይመረጣል። ይህ ማስታወቂያ ከምስሉ በተጨማሪ ምንም አይነት የድምፅ ቅንብር የለውም። ይህ ማለት ያልተማረ ወይም ሌሎች ሰዎች ሊረዱት አይችሉም። በተጨማሪም ህብረተሰቡ በምርቱ ላይ ያለው ግንዛቤ አነስተኛ ይሆናል። ማስታወቂያው በአጠቃላይ የሴቶችን የፆታ ፍላጎት በስሜታዊነትና ባለማስታዋል እንደሆነ የሚያሳይ ነው ።

ቴሌቨዥን ማስታዎቂያዎች ና ድብቅ ምስሎች

    በቴሌቨዥን የምንመለከታቸው ማስታዎቂያዎች በአብዛኛው ጊዜ የሚኬርቡበት ሁኔታ በጣም ዝቅ ያለና የተመልካችን ስሜት መቆጣጠር የችሰችል ነው። አንዳንዶቹ በድብቅ እንደ ሬዲዮ ድምፅ ብቻ ሰምተን ያለምንም ምስል ሲተዋወቁ እንመለከታለን ይህ ዋናው ችግሩ ነው። ሌላው የቴሌቪዥን ችግር ደግሞ የጊዜ ቆይታውና የአተር ሰአቱ አመቺ አለመሆኑ ነው ።

       የቴሌቪዥን ማስታዎቂያዎች በደንብ ቢሰራባቸ ህብረተሰቡን ወይም ደንበኛን በቀላሉ የማሳመን ብቃት አላቸው ይህ የሆነበት ምክኒያት በምስል የተደገፈና በቀላሉ አስተዋዋቂው ከሚናገረው ቃላት በላይ  የምስሉ አሳማኝነት ከመጠን በላይ ነው። ማስታዎቂያዎች አብዛኛውን ጊዜ ሲተዋወቁ ለሬዲዮና ለቴሌቪዥን ተብሎ ስለማይዘጋጁ ለአድማጭ ወይም ለተመልካች ብዥታን ሲፈጥሩ ይስተዋለወል።

        ሰዎችን ማሳመንና ምርትን ወይም አገልግሎት በአጭር ሰአት ለመሸጥ ከተፈለገ ማስታዎቂያችንን የምናስተላልፍበት መንገድ መለየት አለበት ምክኒያቱም መገናኛ ለሰው ልጅ ትልቅ ሀይለ አለው በሬዲዮ የሚተላለፉ ማስታዎቂያዎች ምስል አልባ ስለሆኑ ከፍተኛ አሳማኝ ቃላትን እንጠቀማለን ማስታወቂያን በአብዛኛው በአንድ በሁለትና ከዚያ በላይ ቤሆኑ ሰዎች ይቀርባል ።

       ሌላው ደግሞ የቴሌቪዥን ማስታወቂያ ነው ይህ ማስታዎቂያ በምስልና በድምጽ እየተቀነባበረ ስለሆነ ሰዎችንየማሳመን ሀይል አለው። ምስሉ ለሰዎች የሚፈጥረው እውቅና የአሰራር ሂደቱና ማስጠንቀቂያ የሆኑ ነገሮች በግልጽ ይታያሉ የምርቱ ወይም የአገልግሎት ጠቀሜታና ጉዳት በግልጽ ይታያሉ። በአጠቃላይ የምናስተዋውቀውን ማስታወቂያ በምንና እንዴት እንደምናስተዋውቅ ማወቅ ይኖርብናል ማለት ነው።

ማራብያ ማሽን ኣፍ አውጥቶ ሲናገር ቢሰሙ ምን ይሰማዎታል ?

                   

            በአገራችን ኢትዮጰያ  ከሚነገሩ ማስታወቅያዎች መካከል አብዛኛዎቹ በርካታ ችግሮችና ን ጉድለቶችን ምሉእ አስመስለው ያቀርቡታል። ማስታወቅያ ሲተላለፍ ከእውነታው ፍፁም የራቀና ምርቱን ወይም አገልግሎቱን የጥራት ደረጃ   በጣም አብዝቶ በግነትና በተጨባጭ ባልሆነ መንገድ ሲተላለፍ ይስተዋላል።

          ማስታዋቀያ ለማይናገር ግውዝ ነገረ እንደሚናገር ኣድርጎ ማስተዋቅያ ሲያሰነግሩ ይሰተዋለሉ።  ለመስሌ :- “double A’’  ወረቐት ወጪ እንደማይቀበል ኣድርጎ  ማራብያ  ማሽኑ እንደሰውየ ሲናገር ይሰተዋለል። ይህ ዓይነት መስተዋቅያ የሰዎችን ወይነም የደንበነቹ የመግዛት ፍላጎት የቀንሳል።

          ለላው ደግሞ  “Vaseline”  ሲተዋወቅ ሁለት ቀጠሎች ቆርጠው  አንደኛውን “Vaseline”   በመቀባት ሁለተኛውን ደግሞ ሳይቀባ ሁለቱንም ፀሃይ ላይ በማስቀመጥ ልዩነቱን ሲናገሩ  ከመጠን በላይ በተጋነነ መልኩ ያስተውቁታል። በሌላ በኩል ደግሞ  የሴቶች ወበት ማሳመርያ ና የፀጉር ቅባቶች ሲተዋወቁ በአንድ ጊዜ  አርጎ ወይም መልካቹ በደቂቃ ተቀይሮ የማስተዋቅያው ግነት ከመጠን በላይ ሁኖ እንመለክተዋለን። ይህ ዓይነት ማስተዋቅያ እጅግ በጣም  ከመጠን በላይ ሁኖ የተጋነነ ማስተዋቅያ ነው።

           በአጠቃለይ ማሰተዋቅያ ሲነገር የሚመለተከው አካላት በየት አከባቢ ለማን እንደሚተዋወቅ እና ሌሎች የማስተዋቅያ ህጎችን ና ደንቦችን በማስታወቅያ ወስጥ ማካተት ይነሩብናል። የምንሳተላለፈው መልእክት በያንስ ለሰዎች ውክልና የሚፈጥር መሆን መቻል አለበት። ማሰታወቅያ በመሰረታዊነት እነዚ ነጎሮች ማሟላት አለበት። 1. የማሰታወቅያው ዓላማ  2. ተመልካች አካላትን ማንነት 3. ምርቱን ወይም አገልግሎትን ስንሽጥ የሚንጠቀመው የንግድ ምልክት  4. በተጨማሪ የሚንሰጣቸው ጥቅማጥቅሞች 5.የማስተዋቅያው አቀራረብ ና ማራኪነት 6.ማስታወቅያው ስናስነግር ወይም ስናስተዋውቅ ምን ዓይነት የፈጠራ ወጤታቹ ተጠቅመናል የሚሉትን ማካተት አለበት።