In the recent 21st century, media such as
television, print and radio attract the public by improving knowledge and
awareness of the product and service companies. Although costly, such avenues
are the preferred mode of advertising .companies relies on media to market their
products and increase sales, as the media plays a significant role in
advertising.
An advertisement could alert you about new
products that come in to the market.it contain information about what the
product is, what it does and why you should buy it.it brings to your attention
where the product can be bought, how much it cost or who may use it; in terms
of age and the lethal effects if used improperly.
Advertising popularizes brand. The media popularizes
the brand by constant replay and in print media, through repetitive
publication. Thus the target customer remembers the brand and buys the product.
The form of media is print or broadcast,
the target audience is large. Where the advertisement persuades and convinces
the public about the goods offered or service rendered, more people will be
inclined to purchases or go for the said service. The product already in the market get exhausted and the service
crowded.
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